Project Objectives

The client desired to start a company and a campaign to increase brand recognition within the local community that will also help contribute to social good in society. The desired deliverables included a brand name, logo, colour, typography, graphic elements, posters, small prints, and various mockups to help visualize the brand’s personality.

Target Audience

ZenFur targets individuals of all ages who may feel overwhelmed by negative emotions like stress, anxiety or depression that may negatively impact their daily living. It also appeals to those who find comfort and joy in animal interactions.

Design Process

I brainstormed different concepts that may contribute to social good and proposed them to the client on the top ideas that are unique from different companies, and that chosen idea is stress relief through gentle and friendly animal interactions. I then developed a brand name that would best represent its mission and vision, which resulted in ZenFur as the chosen name for the branding (Zen referring to calmness and Fur referring to animals). Afterward, I drafted and vectorized graphic designs for small and large prints to help advertise and engage customers into viewing our services. The main colour of the brand represents health, growth, and vitality. Coupled with the colour green is a clean font to give the feel of calmness and ease. The major deliverable for this project was the creation of a phone application to guide customers to easily access more details and accurate booking into our services.

Challenges

Through research, many companies and brands contribute to solving numerous global issues such as food banks. During my brainstorming, I was seeking a product or service brand that was very unique and different from any brand. To overcome this challenge, I listed keywords relating to global issues and solutions. Included in the brainstorming were also lists of things people enjoy doing to help thrive or grow. With this brainstorming method, it led to the idea of animal interactions as a method of stress relief.

Outcome

The phone application interfaces created using the software, Figma, instills a warm and friendly feeling in users while maintaining a clean and professional appearance. Refined designs of advertisement prints and social media rollouts were also produced with clean mockups.